HOLIDAY HIDEAWAY

Each year Thrillist hosts a weekend-long event for New Yorkers to escape the madness of holiday shopping - Holiday Hideaway. I started off by creating the branding for this event, including a custom hand-drawn script. From there I adapted a style guide and applied it to all of the event collateral - social, email, and web promotion media, custom RSVP booking webpage, and all at-event signage. I also designed custom activations for each of our sponsors, including an entire photo booth for Norwegian Air.