ROLLING STONE LIVE MIAMI

Every year, Rolling Stone hosts a Super Bowl Party that celebrates the host city and is full of live music, themed drinks, and sponsor activations for our guests. I created a branding system that married Rolling Stone design motifs with a classic vivid Miami-inspired color palette. In addition to creating all of the signage and promotional materials, I collaborated with our production company to art direct some of the trickier branding moments such as projection mapping animations and video on the building and re-skinning the famous SLS duck.